Voltcom Crescent Suzuki striving forward with Objektum Modernization


Voltcom Crescent Suzuki is delighted to welcome Objektum Modernization on-board as a team partner for its assault on the 2014 eni FIM Superbike World Championship.

Objektum is an innovative and dynamic software engineering company with a global reach and it’s this business model that creates a perfect fit with the fast-paced world of motorcycle racing. Objektum’s drive for excellence in serving a demanding world-wide network while maintaining their solid UK roots yields a perfect synergy with Crescent Racing’s ethos and history.

Following a long-standing relationship between the two companies, the formalised partnership for 2014 will allow the bond to develop further, providing opportunities to network on a world-wide basis at the track, via the championship’s television and social media coverage and through the team’s wider sponsor partner associations.

Born from the 25 year success of its partner company Objektum Solutions, and recognised as some of the industry’s most experienced individuals, Objektum Modernization’s unique and dynamic approach to software engineering has forged a thriving and diverse client base across the globe. Working with market leaders in Aerospace, Defence and Finance, its automated, model-driven technology and hand-picked, highly-skilled staff are the key to its successful position within a challenging industry, maintaining and modernising legacy software applications. For more information visit www.objektum-modernization.com

Objektum Modernization’s logo will feature on the new livery of the Yoshimura-powered GSX-R for the first time at the official unveiling of the machine early next month and will be seen in track-action at the opening round of the season at Phillip Island in Australia on Sunday 23rd February.

Derek Russell – Objektum Modernization Director:

“2014 promises to be an exciting year for us and joining the Voltcom Crescent Suzuki WSBK team is a fantastic opportunity. We see great value in partnering the team, not only due to our personal interest in motorbikes but we also believe the association could help us increase our clientele. We are looking to globally expand our brand and we have already seen benefits. It hasn’t been too long since we made the decision to join the team and we can already see results, liaising with new clients and gaining potential business, as well as maintaining clientele relationships. Recently we successfully completed a large contract in Wellington, New Zealand, and the sponsorship has allowed an opportunity for us to invite several of our customers (and potential customers) to the Phillip Island Race in February.

“Objektum has seen benefit from their involvement with the Crescent British Superbike Team in the past so it seemed perfect to involve ourselves in the World Superbike team this year. On a personal note I spend a significant amount of time riding my bike around the UK and European tracks and after I recently crashed in Jerez, the Crescent team looked after me so well, it wasn’t a difficult choice when it came to deciding which team to sponsor! I am really excited at the prospect of being involved with Voltcom Crescent Suzuki and we are looking forward to the months ahead.”

source: Voltcom Group Crescent Suzuki World Superbike Team